Invest in what you know
For many of us, Thanksgiving was different this this year. Fewer attendees at the table due to travel restrictions and public health advisements, maybe a zoom call with the extended family. For me, my family experienced our first holiday without our father.
Given that 2020 has been a surprisingly productive year for Coordinate Properties, this loss hit hard. From the beginning, my father was my inspiration in starting my own business. In 1952 he passed through Elis Island by ship before settling into a home in West Lincoln Park with his family. Since the age of 5, he worked dozens of odd jobs, supported himself through school until he eventually became a well respected orthopedic surgeon. An entrepreneur himself, he opened his own medical practice and used his income to start investing in real estate. One of the greatest lessons he taught me was to “only invest in what you know.” When he first started investing in real estate in the 1970s, Lincoln Park was much different than today and most investors steered clear of the area. The first building my father bought, on his own, is now the current home of Coordinate Properties at 815 Armitage Ave. I know my father had a good aesthetic eye, but he also had the imagination and vision for the potential of what things could be.
Whatever loss this year has brought to anyone, may it also be your inspiration. 2021 is right around the corner and with it, a lot of change. I am not saying that it will go back to the world we knew pre-pandemic, but may we all have the strength to make the changes we want to see. As we set our sights forward, in pursuit of imagined potentials, we know how important a good team is in translating those dreams to reality. Always on the look out for entrepreneurs needing property for their pursuits, we look forward to the day we will trade the virtual convenience of zoom meetings for the tangible aspect of being present.
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